But there’s also something that you haven’t seen elsewhere, a LEGO Master Builders Academy. This is another new LEGO concept: An online, kit-of-the-month club through the mail and physical place where kids can learn building tips, tricks and techniques from a person that LEGO calls a Master Builder. The room is set up a bit like an executive conference room, except for the handy bin of bricks in front of each child. The entire Center is geared towards children ages 3 to 10, and the Master Builders Academy seems to be aimed at the upper end of that range.
