Citizens, which will soon have a branch in Verona, announced that it has become the official bank of the New York Giants, as well as presenting partner and official bank of the New Jersey Devils and its home arena, Prudential Center, in Newark.
Citizens signage will be visible at Giants training camp this summer and Citizens advertising will run in the Giants Training Camp Report on MSG. The Prudential Center tower on the corner of Mulberry Street and Edison Place in Newark will be rebranded as the Citizens Tower. Citizens “Game Ready Bankers” will be interacting with attendees at Giants and Devils home games enhancing their experience with fan-friendly activities, digital engagements and more. In addition, the Citizens brand will be featured and visible at games as well as on team broadcast, digital and social channels.
Citizens entered the New York City metro market through the acquisition of HSBC’s East Coast branches in February 2022, with more than 60 branches across the region. It closed on its acquisition of New Jersey-based Investors Bank in April and will be converting all Investors branches, including the one in Verona, to Citizens in the first quarter of 2023. Once complete, the bank will have more than 200 branches located in greater New York City, Long Island, and throughout New Jersey.
As part of Citizens’ commitment to support the neighborhoods it serves, Citizens will partner with the Giants to announce a community program later this summer that addresses local needs, building on previously announced initiatives in Chinatown and Queens.