Heart Cakes To Aid Fire Families


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MyVeronaNJ-Valentine-Fire-FundraiserHere’s a sweet deal for Valentine’s Day: For every heart-shaped ice-cream cake purchased at The Towne Scoop, the management will donate a portion to the two Verona families whose homes at 40 Kenwood Avenue and 6 Woodland Avenue were burned in pre-Christmas fires.

“We want to help them in some way,” says store manager Lorrie LaBruno. “It’s a tough situation, to have to leave your house during the holidays, with kids in school. They’ll be out of their homes for some time.”

Heart cakes are $14 with free lettering; $16 with a photo of your choice replicated on top in edible icing. Cakes are half chocolate and half vanilla with cookie crunch in between; custom flavors cost an additional $2 per layer. Cakes can be purchased at the store during winter hours, which are  Fridays from 5 to 9 p.m., Saturdays from 2 to 9 p.m., and Sundays from 2 to 8 p.m. To order a cake in advance, visit Towne Scoop’s Web site or call the store at 973-85S-COOP (857-2667). Photos can be e-mailed to the Web site. Orders should be placed by February 8 if possible.

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Julia Martin Langan
Julia Martin Langan
Julia Martin Langan moved to Verona in 1989. A long-time journalist, she has been on the staff of Money, Sports Illustrated, Bride’s and Redbook magazines. Her articles on health and parenting appear in a variety of national publications, including The New York Times, The Wall Street Journal, Newsday, Parents, Good Housekeeping, Harper’s Bazaar, Self and Family Circle. She and her husband Greg have three school-aged children, and are members of Our Lady of the Lake Church. You can reach Julia at [email protected]


  1. Do you know what the fund is that has been set up to help the families? Are people able to donate directly to the fund?
    Thank you!

  2. Connie Pifher, who works at the Verona Community Center in the Recreation Department coordinating the town’s health services, is the town’s confidential clearinghouse for helping needy families in town. (see our story “Gift Cards for Needy Families,” posted on Dec. 22) Because Pifher cannot accept cash, those who wish to help should drop off or mail gift cards to Pifher at the VCC, 880 Bloomfield Avenue, to the attention of “Fire Families.” Gift cards to supermarkets and stores like KMart or Target that sell a range of necessities are most useful.


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