Green Point Juicery Expanding To Morristown


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Eugene Onishkevich, seen here with employee Kate Kozlova, is opening a second Green Point Juicery.

Things are about to get a lot greener for Green Point Juicery: The organic juice bar, which debuted in Verona in 2015, is opening a second location in Morristown.

Eugene Onishkevich, Green Point’s owner, says the idea for the expansion came from one of his regular customers. “He had been begging me to take a look at Morristown,” Onishkevich says. “They do a vegan festival and there are quite a few yoga studios.”

The original plan called for Green Point to be open at its new location–28 Speedwell Avenue, just off the Morristown Green–in April. Now Onishkevich is hoping for mid-June, which will be good news to the Morristown residents who call the Verona store almost daily to ask when the store will be open.

“We will do everything in Morristown the same way we do here,” Onishkevich says. That means not only cold-pressed juices but also salads, vegan desserts and other vegan prepared foods. He’s also looking for a Morristown-area farm to take the compost that all these fruits and vegetables generate. (Compost from the Verona store goes over to Morgan’s Farm in Cedar Grove.)

The expansion is a validation of Onishkevich’s idea for the business. “People were skeptical that we would be accepted,” he recalls of his Verona opening. The business was once again recognized as a New Jersey Sustainable Business at Sustainable Verona’s Green Fair this past Saturday. “But we have 2,600 people now signed up for our rewards program. I’m really happy that we picked Verona as our first location.”

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Virginia Citrano
Virginia Citrano
Virginia Citrano grew up in Verona. She moved away to write and edit for The Wall Street Journal’s European edition, Institutional Investor, Crain’s New York Business and Since returning to Verona, she has volunteered for school, civic and religious groups, served nine years on the Verona Environmental Commission and is now part of Sustainable Verona. She co-founded MyVeronaNJ in 2009. You can reach Virginia at [email protected].


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