New Business: Ivy & Shania


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IvyShania1The temperature in Verona was above normal in April and it looks like May will be more of the same. Which is why it’s probably a good idea that there’s lots of heat-beating linen and silk for sale in Verona’s newest boutique, Ivy & Shania.

If you’ve driven Bloomfield Avenue into Montclair in the last seven years, you know that Ivy & Shania has been a fixture in the center of that town. But when D.J. Li’s landlord said he needed the shop’s space for a new restaurant, Li asked friends in Verona–the owners of Bella Gente–where she should move to accommodate customers that stretch from Montclair to Caldwell. Their answer: Verona. IvyShania3

So early this spring, Li brought the fashion sense she honed as a wholesaler in New York City to 524 Bloomfield Avenue, opposite Verona Park. The space, which had been the long-time home of a china and drink-ware business, now sparkles with statement necklaces that start at just $19. Li loves natural fabrics, so there are linen tunics at easy price points too and silk scarves.

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Instead of big-name designer labels, Ivy & Shania carries staple pieces that can take their wearer from looking sharp at the office to the sidelines of a big game and right on to dinner. The store has a signature jacket that features an asymmetrical front closed by a big button and a sweeping, hip-length back. Li carries it in several different fabrics that could complement a pair of jeans as easily as a basic black dress. The boutique is open seven days a week now, but Li may adjust those hours when Verona heads to the Shore for the summer.IvyShania2

It’s been an interesting journey since Li first came to the suburbs to hold a raincoat sample sale, but she’s found a clientele that appreciate her eye for striking basics. “We opened a store out of love,” she says. “We love fashion.”

Ivy & Shania
524 Bloomfield Avenue
Verona, NJ 07044
Mon.-Sat.: 10 a.m.-7 p.m.
Sun.: 11 a.m.-6 p.m.

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Virginia Citrano
Virginia Citrano
Virginia Citrano grew up in Verona. She moved away to write and edit for The Wall Street Journal’s European edition, Institutional Investor, Crain’s New York Business and Since returning to Verona, she has volunteered for school, civic and religious groups, served nine years on the Verona Environmental Commission and is now part of Sustainable Verona. She co-founded MyVeronaNJ in 2009. You can reach Virginia at [email protected]


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