Emma Francullo, a 2016 graduate of VHS, is in Scotland right now on break from college and spotted the shirt, which carried a price tag of 26 British pounds, more than $36. Pretty pricey, and it’s not even the original Hillbilly-with-shotgun-and-jug logo. This shirt’s logo is the updated one that subs the gun for a fishing pole and replaces the moonshine jug with a round-faced puppy.
Since the copyright for the Hillbilly logo is held by Verona’s public schools, we reached out to John Quattrocchi, president of the Verona Board of Education, to find out whether Verona had ventured into licensing to expand its funding sources. The answer: “Nope”.
Urban Outfitters’ press office hasn’t yet responded to an email we sent this morning asking how the shirt came to be among the international chain’s merchandise.
Urban Outfitters has a well documented past of ripping off others designs with zero respect for intellectual property rights
It also buys clothes at yard sales and resells them as vintage, which is why we emailed the company for clarification.