Emmy Award-winning anchor and best-selling author Steve Adubato will explain why everyone can benefit from building their brand–no matter what profession they’re in–on Tuesday, September 13 at Caldwell College. His talk, entitled “You are the Brand: Make the Connection and Build Your Bottom Line,” is sponsored by Caldwell College and Mount Saint Dominic Academy.
Adubato’s book, “You Are the Brand,” recently published by Rutgers University Press, analyzes the success of various brands, including TLC’s “Cake Boss” host Buddy Valastro, the New York Yankees, BP, Nike, Coca-Cola and Tiger Woods. Adubato says the key to branding is distinguishing yourself from the pack and he provides tips, strategies, and tools on how to make yourself stand out in your chosen field.
The presentation will be held at the Caldwell College Alumni Theatre at 7 p.m. followed by a book signing. The event is free and open to the public. Books will be available for purchase at the presentation or prior to the event at the Caldwell College campus store, which is operated by Barnes and Noble.