Denim & Daisies Opening In Verona


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Seven years ago, the Denim & Daisies children’s online clothing boutique launched.  Six months later, a storefront boutique opened in Boonton.  On Wednesday, Verona will welcome the next installment of the Denim & Daisies story when the Flat Iron building (on the corner of Bloomfield Avenue and Pine Street) becomes its newest boutique location.  The store owners are the mother/daughter team of Bette Esposito and Christine Gardner, whose top priority is to get to know their customers and build relationships. Enough so that they can make a suggestion for a gift for your child because they know your child’s taste and style as well as you do.

Esposito and Gardner chose Verona for a few different reasons. Gardener, of West Orange, has always loved the building and during a weekend drive with her husband saw it was available. The opportunity arose and Gardner took it.  The owners love the downtown shopping atmosphere that Verona offers and feel it is a perfect match for the uniqueness of Denim & Daisies.

While the Flatiron building is unique, beautiful and historic you may be wondering about parking.  The good news is that there is a small lot behind the building with four spots designated for the Flatiron building. Adjacent to that is two-hour parking on Pine Street and the area is very stroller friendly.

Aside from viable parking options, the Denim & Daisies customer service extends beyond what one may find in many stores.  For example, an order can be placed online or via phone and picked up at the store (the online software will charge shipping, but it is credited back).  Here is the real bonus of that service–if you have a sleeping child in your car, one of the store employees will bring your order to you, complete with Denim & Daisies signature wrapping.  As the person who would love nothing more than a drive through post office where I can buy stamps or mail a package with a sleeping child in the car, this is my kind of place.

Denim & Daisies features over 100 brands from which to choose.  The inventory consists of clothing, accessories, gifts, hair accouterments, backpacks, jewelry, and purses.  Items changes with the seasons and range from stocking-stuffers to some shoes and boots and in the fall school items.  Among the 100+ brands, some of the most popular are: Biscotti, Kate Mack, Flowers by Zoe, Little Mass and Oh! La, La Couture.   Looking for Uggs? You won’t find them here, as they can be purchased just about anywhere and these women focus on offering unique items. The majority of the merchandise is designed for girls ranging in age and size from newborn to 14. For boys though, the range is from newborn to 24 months.

The grand opening celebration will be in early January following the soft launch this Wednesday, December 8. As of now the planned business hours will be Monday through Saturday from 10 a.m. to 5 p.m., but Esposito and Gardner will adjust hours and days as necessary to fit the needs of Verona residents and shoppers.  If you would like to find out more or want to be on the mailing list, you can reach the owners by contacting them here , or call the Verona store at 973-433-7174.
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Photos courtesy Fred Goode.

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